Marketing project Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing project - Essay Example The product spread to these countries due to the high population of the Islamic people who believe in their religion and cannot question their faith. The focus will be how to penetrate into the European country. The target market for the â€Å"HALAL† brand will be the Muslim people who believe in what is stipulated in the Quran to constitute a lawful meet among the Muslim religion. The brand position to be adopted is pricing the product high to presage the quality of the product (Cadogan, 2009). Messages would be sent to respective consumers telling them how the product is of high value to their health. In Qatar, the target customers have got different social-economic status as well as the variance in consumption rates due to the difference in preference and tastes. In this case, American will produce varieties of Halal meat putting into consideration the multinational diversity of the market segmentation. The current price of the Halal meat brand products like Baklava range is approximately $15.99. Though it can be seen as expensive, the underlying pricing objectives for the increase in price are to generate more profit from the sales, to meet the production and distribution costs and finally to demonstrate the products superior quality. The company will lower the price in future to increase further the demand as the law of demand and supply dictates. The objectives underlining the product promotion will be to increase the number of sales, attraction of more consumers, enhance the brand identity and recognition of the brand in the market. The company will select the best segment and design effective and sufficient strategies to facilitate the creation of consumers’ value and profitable customer relationships. American will utilize psychographic segmentation where it will target its client based on beliefs, religion, lifestyles, personal characteristics and